    It'll change the way you feel about buying a new Lincoln
With Market Value Pricing, you'll find our competitive market-based price on every new vehicle upfront. No games. No hassles. Just real prices.
We price shop dealers 213 dealers around to make certain that your Market Value Price is a great price.
Everyday we pull the latest and most accurate data, matching model, trim level and options, to establish the market value and then price each vehicle on our lot.
It's about truly knowing that you're getting a square deal.
Pick a vehicle, any vehicle. We'll show you the Market Value Price market analysis. We can even show you how that vehicle is priced at other dealers in a 100 mile radius. Just ask!